Ways of improving African Americans' perception of financial sector in the U.S. 2013

Factors influencing cooperation of African Americans with financial companies in the United States in 2013

Ways of improving African Americans' perception of financial sector in the U.S. 2013 This statistic presents the factors influencing cooperation of African Americans with financial companies in the United States in 2013. During the survey period it was found that 62 percent of the respondents perceived understanding unique needs as a factor for improving cooperation with the financial providers.
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Factors influencing cooperation of African Americans with financial companies in the United States in 2013

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Share of respondents
Strong code of business ethics62%
Understand unique needs55%
Promote financial literacy46%
High-quality products and services40%
Support minority businesses30%
Highlight diverse employment practices26%
Donate money within community21%
Volunteer at community events19%
Advertise locally18%
Portray African Americans in ads17%
Share of respondents
Strong code of business ethics62%
Understand unique needs55%
Promote financial literacy46%
High-quality products and services40%
Support minority businesses30%
Highlight diverse employment practices26%
Donate money within community21%
Volunteer at community events19%
Advertise locally18%
Portray African Americans in ads17%
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This statistic presents the factors influencing cooperation of African Americans with financial companies in the United States in 2013. During the survey period it was found that 62 percent of the respondents perceived understanding unique needs as a factor for improving cooperation with the financial providers.
Show more
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