Canada: number of digital shoppers 2013-2018

This timeline displays the number of digital shoppers in Canada from 2013 to 2014 and a forecast thereof until 2018. In 2013, 19.5 million people in Canada browsed, researched or compared products online. This figure is expected to rise to 22.5 million people in 2018.

Digital Shoppers in Canada

Digital buyers have recently become the majority in Canada. According to a 2014 study, it was found that Canadians aged 18 to 34 had the highest digital buyer penetration with 92 percent, and those between the ages of 35 and 54 were among the national average of 82 percent. In 2014, Canadian retail e-commerce sales totaled 24.63 billion US dollars.

Purchases occur intermittently with 33 percent of those who shop online purchasing less often than once per month. In 2015, 49 percent of digital shoppers had an annual shopping expenditure of 500 Canadian dollars or more. Of purchases Canadians plan to make online, 30 percent are of PC and electronic products, and 23 percent are of personal accessory products.

Canadians are also fans of making purchases from countries outside of their own. In 2013, 54 percent of Canadians used cross-border e-commerce. Of the online purchases made in 2014, 33 percent came from the US, and 8 percent came from Asia. When asked for reasons to purchase digitally across-boarders, 41 percent of Canadians stated cheaper prices, and 23 percent stated a wider selection of goods.

Number of digital shoppers in Canada from 2013 to 2018

Online shoppers in millions
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2015

Region

Canada

Survey time period

2013 to 2014

Age group

14 years and older

Supplementary notes

* Forecast.
The source defines digital shoppers as internet users who have browsed, researched or compared products digitally via any device during the calendar year but have not necessarily bought digitally.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce in Canada"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.