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Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by gender
Brazil: online shopping penetration 2017-2019, by gender
During a 2019 survey, 39 percent of responding male internet users in Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 42 percent in 2017. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
Penetration rate of online shopping among internet users in Brazil from 2017 to 2019, by gender
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Brazil: online shopping penetration 2017-2019, by gender
During a 2019 survey, 39 percent of responding male internet users in Brazil stated that they had bought products and/or services online in the 12 months leading up to the survey. The share fell from 42 percent in 2017. In 2018, e-commerce in Brazil generated an estimated 28 billion U.S. dollars in revenue, out of which nearly a third was generated by mobile sales.
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