U.S. online shopper reasons in switching towards a higher priced item 2017

Published by
Stephanie Chevalier,
May 4, 2022
This statistic presents the most common reasons for online shoppers in the United States to switch towards a higher priced option between similar online products in 2017. According to the survey findings, 35 percent of surveyed consumers stated that they made the switch to a higher priced option between two similar products, when one product had better reviews compared to other.

Between similar products online, which of the following has driven you to pay for a higher priced option?

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Release date

March 2018

Region

United States

Survey time period

2017

Number of respondents

1,000 respondents

Special properties

consumers who shopped online at least once in the year.

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