This statistic presents the most common reasons for online shoppers in the United States to switch towards a higher priced option between similar online products in 2017. According to the survey findings, 35 percent of surveyed consumers stated that they made the switch to a higher priced option between two similar products, when one product had better reviews compared to other.
Between similar products online, which of the following has driven you to pay for a higher priced option?
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Salsify. (March 14, 2018). Between similar products online, which of the following has driven you to pay for a higher priced option? [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/823936/consumer-reasons-switching-higher-priced-option-online/
Salsify. "Between similar products online, which of the following has driven you to pay for a higher priced option?." Chart. March 14, 2018. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/823936/consumer-reasons-switching-higher-priced-option-online/
Salsify. (2018). Between similar products online, which of the following has driven you to pay for a higher priced option?. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/823936/consumer-reasons-switching-higher-priced-option-online/
Salsify. "Between Similar Products Online, Which of The following Has Driven You to Pay for a Higher Priced Option?." Statista, Statista Inc., 14 Mar 2018, https://www.statista.com/statistics/823936/consumer-reasons-switching-higher-priced-option-online/
Salsify, Between similar products online, which of the following has driven you to pay for a higher priced option? Statista, https://www.statista.com/statistics/823936/consumer-reasons-switching-higher-priced-option-online/ (last visited August 08, 2022)