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Manchester United commercial revenue by segment 2012-2018

Commercial revenue by segment of Manchester United from 2012 to 2018 (in million U.S. dollars)*

Manchester United commercial revenue by segment 2012-2018 This statistic shows the commercial revenue of Manchester United by segment from 2012 to 2018. The club's sponsorship segment generated revenue of 227.85 million U.S. dollars in 2018.
Manchester United's commercial revenue - additional information

Manchester United’s total commercial revenue reached almost 190 million pounds in 2014, an increase from 152 million pounds in the previous year. The majority of this revenue in 2014 came from the club’s sponsorship deals, which were worth a total of 135.8 million pounds. Since the beginning of the 2010/11 season, Manchester United had a jersey sponsorship deal with Aon, which was worth 20 million pounds annually. However, in July 2012, the club entered into an agreement with General Motors for Chevrolet to become its exclusive shirt sponsor, beginning in the 2014/15 season. Annual revenue from this shirt sponsorship stood at 70 million U.S. dollars in the first season and will increase by an additional 2.1 percent in each season thereafter until the end of the agreement in 2021. The club received a further 18.6 million U.S. dollars in pre-sponsorship support and exposure from 2012 to 2014, bringing the estimated total revenue from the Chevrolet shirt sponsorship agreement to almost 560 million U.S. dollars.

In addition, it was announced in July 2014 that Manchester United had reached a 10-year agreement with Adidas, which would include the German company taking over from Nike as the team’s shirt manufacturer. This agreement is worth a world-record 750 million pounds minimum, with an average annual installment of 75 million pounds. The actual cash payments per year could vary depending on the team’s success in major competitions such as the Premier League and the Champions League.

37.5 million pounds of Manchester United’s total commercial revenue in 2014 was generated from retail and merchandising. Manchester United remains one of the most widely-recognized sporting brands in the world, with the brand worth an estimated 399 million U.S. dollars in 2014 according to Forbes. This made it the third biggest soccer brand in the world behind only Real Madrid and FC Barcelona. This brand value is derived from calculating the portion of team's enterprise value that is not attributable to the size of demographics of its market, or league-shared revenue. In comparison, Brand Finance, which defines a club’s brand as the trademark and associated intellectual property, estimated Manchester United’s brand value at 739 million U.S. dollars in 2014. Furthermore, an average of nearly 1.5 million replica Manchester United jerseys are sold each year, almost twice the number sold by its Premier League rivals, Chelsea FC and Arsenal FC.

The mobile and content segment of Manchester United’s commercial revenue generated an estimated 16 million pounds in 2014. This revenue is derived from the club’s telecom partnerships and from its online presence through its official website and social media pages. As of February 2015, the club had 65 million Facebook fans and 4.4 million followers on Twitter. In addition, the club runs the global television channel, MUTV, which delivers Manchester United programming to over 85 countries and territories around the world. When it was formed in 1998, the channel existed as a three-way joint venture between Manchester United, ITV plc and BSkyB, but the club took full ownership of the channel in January 2013.
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Commercial revenue by segment of Manchester United from 2012 to 2018 (in million U.S. dollars)*

SponsorshipRetail, merchandising, apparel & product licensing Mobile & content
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SponsorshipRetail, merchandising, apparel & product licensing Mobile & content
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This statistic shows the commercial revenue of Manchester United by segment from 2012 to 2018. The club's sponsorship segment generated revenue of 227.85 million U.S. dollars in 2018.
Manchester United's commercial revenue - additional information

Manchester United’s total commercial revenue reached almost 190 million pounds in 2014, an increase from 152 million pounds in the previous year. The majority of this revenue in 2014 came from the club’s sponsorship deals, which were worth a total of 135.8 million pounds. Since the beginning of the 2010/11 season, Manchester United had a jersey sponsorship deal with Aon, which was worth 20 million pounds annually. However, in July 2012, the club entered into an agreement with General Motors for Chevrolet to become its exclusive shirt sponsor, beginning in the 2014/15 season. Annual revenue from this shirt sponsorship stood at 70 million U.S. dollars in the first season and will increase by an additional 2.1 percent in each season thereafter until the end of the agreement in 2021. The club received a further 18.6 million U.S. dollars in pre-sponsorship support and exposure from 2012 to 2014, bringing the estimated total revenue from the Chevrolet shirt sponsorship agreement to almost 560 million U.S. dollars.

In addition, it was announced in July 2014 that Manchester United had reached a 10-year agreement with Adidas, which would include the German company taking over from Nike as the team’s shirt manufacturer. This agreement is worth a world-record 750 million pounds minimum, with an average annual installment of 75 million pounds. The actual cash payments per year could vary depending on the team’s success in major competitions such as the Premier League and the Champions League.

37.5 million pounds of Manchester United’s total commercial revenue in 2014 was generated from retail and merchandising. Manchester United remains one of the most widely-recognized sporting brands in the world, with the brand worth an estimated 399 million U.S. dollars in 2014 according to Forbes. This made it the third biggest soccer brand in the world behind only Real Madrid and FC Barcelona. This brand value is derived from calculating the portion of team's enterprise value that is not attributable to the size of demographics of its market, or league-shared revenue. In comparison, Brand Finance, which defines a club’s brand as the trademark and associated intellectual property, estimated Manchester United’s brand value at 739 million U.S. dollars in 2014. Furthermore, an average of nearly 1.5 million replica Manchester United jerseys are sold each year, almost twice the number sold by its Premier League rivals, Chelsea FC and Arsenal FC.

The mobile and content segment of Manchester United’s commercial revenue generated an estimated 16 million pounds in 2014. This revenue is derived from the club’s telecom partnerships and from its online presence through its official website and social media pages. As of February 2015, the club had 65 million Facebook fans and 4.4 million followers on Twitter. In addition, the club runs the global television channel, MUTV, which delivers Manchester United programming to over 85 countries and territories around the world. When it was formed in 1998, the channel existed as a three-way joint venture between Manchester United, ITV plc and BSkyB, but the club took full ownership of the channel in January 2013.
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