How much do Premier League clubs earn from shirt sponsors?
In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds. This figure represents a significant increase on the 100 million generated some nine years earlier. This astronomical rise shows the increasing commercialization of the league and how clubs are able to cash in on the global appeal of the Premier League. During the 2020/21 season, the clubs of the Premier League earned around 3.3 billion British pounds from broadcasting and a further 1.6 billion British pounds from commercial endeavors.
Who watches the Premier League?
As one of the most popular sports leagues in the world, it is unsurprising that viewers tune into Premier League matches from every corner of the globe. The league earns billions from international rights fees, of which 31 percent were attributable to Asia in the 2018/19 season. In total, clubs of the Premier League receive more than 2.5 billion British pounds in broadcasting payments, with the highest payments going to the teams who finish higher up the table and those with the most televised matches.