Manchester City had the most valuable shirt sponsorship deal in the Premier League in the 2022/23 season, earning 67.5 million British pounds a year through their agreement with Etihad. This is 20 million British pounds more than their city neighbors, Manchester United, whose deal with TeamViewer was worth 47.5 million British pounds a year.
How much do Premier League clubs earn from shirt sponsors?
In the 2019/20 season, the combined value of shirt sponsorship deals in the Premier League amounted to 349.1 million British pounds. This figure represents a significant increase on the 100 million generated some nine years earlier. This astronomical rise shows the increasing commercialization of the league and how clubs are able to cash in on the global appeal of the Premier League. During the 2020/21 season, the clubs of the Premier League earned around 3.3 billion British pounds from broadcasting and a further 1.6 billion British pounds from commercial endeavors.
Who watches the Premier League?
As one of the most popular sports leagues in the world, it is unsurprising that viewers tune into Premier League matches from every corner of the globe. The league earns billions from international rights fees, of which 31 percent were attributable to Asia in the 2018/19 season. In total, clubs of the Premier League receive more than 2.5 billion British pounds in broadcasting payments, with the highest payments going to the teams who finish higher up the table and those with the most televised matches.
Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club
(in million GBP)
Figures do not include sleeve or training kit sponsors.
Data for Brentford, Bournemouth, Crystal Palace, Fulham, Leicester City, Nottingham Forest, Southampton, and Wolverhampton Wanderers not provided by source.
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SportsPro. (August 5, 2022). Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP) [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
SportsPro. "Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP)." Chart. August 5, 2022. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
SportsPro. (2022). Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP). Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
SportsPro. "Annual Revenue Earned from Shirt Sponsorship Deals by Selected Clubs in The Premier League in 2022/23, by Club (in Million Gbp)." Statista, Statista Inc., 5 Aug 2022, https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
SportsPro, Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP) Statista, https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/ (last visited September 18, 2024)
Annual revenue earned from shirt sponsorship deals by selected clubs in the Premier League in 2022/23, by club (in million GBP) [Graph], SportsPro, August 5, 2022. [Online]. Available: https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/