Having signed a lucrative seven-year deal with Chevrolet before the 2014-15 season, Manchester United’s revenue from kit sponsorships reached 64 million British Pounds in the 2019/20 season but after the switch to TeamViewer in 2021, it returned to an annual 47 million British pounds.
Big money in kit sponsorships
In the 2019/20 season, the value of the kit sponsorships of all Premier League clubs amounted to 349.1 million British Pounds. This figure represents a significant increase in the 100 million generated some nine years earlier. This astronomical rise shows the increasing commercialization of the league and how clubs are able to cash in on the global appeal of the Premier League. During the 2020/21 season, the clubs of the Premier League were projected to have generated around 4.13 billion Euros from broadcasting and a further 1.5 billion Euros from commercial endeavors.
A global league
As one of the most popular sports leagues in the world, it is unsurprising that viewers tune into Premier League matches from every corner of the globe. The league generates approximately 1.1 billion British Pounds from international rights fees, of which 31 percent are attributable to Asia. In total, clubs of the Premier League receive upward of 2.42 billion British Pounds in broadcasting payments, with the highest payments going to the teams who finish higher up the table and those with the most televised matches.
Value of jersey kit main sponsorships in the Barclays Premier League in 2021/22, by club
(in million GBP)
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PlanetFootball, & SportsPro. (August 13, 2021). Value of jersey kit main sponsorships in the Barclays Premier League in 2021/22, by club (in million GBP) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
PlanetFootball, und SportsPro. "Value of jersey kit main sponsorships in the Barclays Premier League in 2021/22, by club (in million GBP)." Chart. August 13, 2021. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
PlanetFootball, SportsPro. (2021). Value of jersey kit main sponsorships in the Barclays Premier League in 2021/22, by club (in million GBP). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
PlanetFootball, and SportsPro. "Value of Jersey Kit Main Sponsorships in The Barclays Premier League in 2021/22, by Club (in Million Gbp)." Statista, Statista Inc., 13 Aug 2021, https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/
PlanetFootball & SportsPro, Value of jersey kit main sponsorships in the Barclays Premier League in 2021/22, by club (in million GBP) Statista, https://www.statista.com/statistics/254513/value-of-jersey-kit-sponsorships-in-the-barclays-premier-league-by-club/ (last visited August 18, 2022)