Shirt sponsors of Premier League clubs 2019/20

Having signed a lucrative seven-year deal with Chevrolet before the 2014-15 season, Manchester United’s revenue from kit sponsorships reached 64 million British Pounds in the 2019/20 season. This deal is worth 19 million British Pounds more annually than the agreement between Etihad and cross-city rivals, Manchester City.

Big money in kit sponsorships

In the 2018/19 season, the value of the kit sponsorships of all Premier League clubs amounted to 349.1 million British Pounds. This figure represents a significant increase in the 100 million generated some nine years earlier. This astronomical rise shows the increasing commercialization of the league and how clubs are able to cash in on the global appeal of the Premier League. During the 2018/19 season, the clubs of the Premier League were projected to have generated around 2.95 billion Euros from broadcasting and a further 670 million Euros from commercial endeavors.

A global league

As one of the most popular sports leagues in the world, it is unsurprising that viewers tune into Premier League matches from every corner of the globe. The league generates approximately 1.1 billion British Pounds from international rights fees, of which 31 percent are attributable to Asia. In total, clubs of the Premier League receive upward of 2.42 billion British Pounds in broadcasting payments, with the highest payments going to the teams who finish higher up the table and those with the most televised matches.

Value of jersey kit sponsorships in the Barclays Premier League in 2019/20, by club (in million GBP)*

Kit sponsorship revenue in million GBP
Manchester United (Chevrolet)64
Manchester City (Etihad)45
Chelsea FC (Yokohama)40
Liverpool FC (Standard Chartered)40
Arsenal FC (Fly Emirates)40
Tottenham Hotspur (AIA)35
West Ham United (Betway)10
Everton FC (SportPesa)9.6
Wolverhampton Wanderers FC (ManBetX)8
Southampton FC (LD Sports)7.5
Burnley (LoveBet)7.5
Crystal Palace (ManBetX)6.5
Newcastle United (Fun88)6.5
Watford (Sportsbet.io)6.5
Aston Villa (W88)6
AFC Bournemouth (M88)5
Leicester City (King Power)4
Sheffield United (USG)3.5
Norwich City (Dafabet)3
Brighton (American Express)1.5
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Sources

Release date

July 2019

Region

United Kingdom (England)

Survey time period

2019/20

Supplementary notes

* GBP - Great British Pounds

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Statistics on "Premier League"

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