Most valuable football brands worldwide in 2017 (in million U.S. dollars)

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Brand value in million dollars
Manchester United1,733
Real Madrid FC1,419
FC Barcelona1,418
Chelsea FC1,248
FC Bayern München1,222
Manchester City FC1,021
Paris Saint-Germain FC1,011
Arsenal FC 941
Liverpool FC908
Tottenham Hotspur FC696
Borussia Dortmund519
Juventus FC492
Everton FC344
FC Schalke 04338
Bayer 04 Leverkusen332
Club Atlético de Madrid325
West Ham United303
AC Milan286
Southampton FC281
Leicester City257
VfL Wolfsburg256
Newcastle United FC247
Stoke City FC227
Swansea City226
West Bromwich Albion FC222
Bournemouth FC220
Olympique Lyonnais218
FC Internazionale Milano217
Borussia Mönchengladbach208
1899 Hoffenheim194
© Statista 2017

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About This Statistic

The statistic depicts the brand value of the most valuable football clubs worldwide in 2017. According to the ranking Manchester United has a brand value of 1,733 million U.S. dollars in 2017.

A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Most valuable football brands - additional information

Bayern Munich, who won the Bundesliga title and the German Cup during the 2013/14 season, were named the most valuable football brand for the second year running in 2014 with an estimated worth of 896 million U.S. dollars, according to the Brand Finance Football 50 rating.

In second place behind the German champions is Real Madrid, who won the Champions League final against their inter-city rivals, Atlético Madrid, and the Spanish Cup, beating Barcelona in the final. The club’s brand gained 147 million U.S. dollars in value on the previous year and already has the biggest sales of any football team. The purchase of Gareth Bale from Tottenham Hotspur in 2013 for a world record fee of over 130 million U.S. dollars has helped Real Madrid climb to second in the table ahead of Manchester United.

Indeed Manchester United’s value dropped 98 million U.S. dollars compared to 2013, partly due to the retirement of Sir Alex Ferguson and the subsequent unsuccessful season under David Moyes. Having previously been football’s most valuable brand for several years running, United’s value now stands at 739 million U.S. dollars.

French side Paris Saint-Germain made the most significant jump in the table, boosting its brand value from 24th in 2013 to 10th in 2014. This can be attributed to the club winning both the French championship and the league cup and to several high-profile signings, such as Zlatan Ibrahimović and Thiago Silva, purchased after the club was bought by Qatar Sports Investments in 2011. PSG as a brand is now worth 324 million U.S. dollars against 84 million U.S. dollars in 2013.

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