Most valuable football brands worldwide in 2018 (in million U.S. dollars)

Brand value of top football clubs worldwide 2018 The statistic depicts the brand value of the most valuable football clubs worldwide in 2018. According to the ranking, Manchester United has a brand value of 1,895 million U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

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Brand value in million dollars
Manchester United1,895
Real Madrid FC1,573
FC Barcelona1,511
FC Bayern München1,406
Manchester City FC1,331
Liverpool FC1,204
Chelsea FC1,195
Arsenal FC 1,083
Paris Saint-Germain FC913
Tottenham Hotspur FC764
Juventus FC605
Borussia Dortmund587
FC Internazionale Milano475
Club Atlético de Madrid436
FC Schalke 04384
RasenBallsport Leipzig347
Everton FC325
West Ham United324
AC Milan315
Leicester City295
Bayer 04 Leverkusen273
Newcastle United FC271
VfL Wolfsburg266
AS Roma264
Borussia Mönchengladbach262
Crystal Palace FC260
Burnley FC232
Bournemouth FC216
Swansea City208
AFC Ajax196
Brand value in million dollars
Manchester United1,895
Real Madrid FC1,573
FC Barcelona1,511
FC Bayern München1,406
Manchester City FC1,331
Liverpool FC1,204
Chelsea FC1,195
Arsenal FC 1,083
Paris Saint-Germain FC913
Tottenham Hotspur FC764
Juventus FC605
Borussia Dortmund587
FC Internazionale Milano475
Club Atlético de Madrid436
FC Schalke 04384
RasenBallsport Leipzig347
Everton FC325
West Ham United324
AC Milan315
Leicester City295
Bayer 04 Leverkusen273
Newcastle United FC271
VfL Wolfsburg266
AS Roma264
Borussia Mönchengladbach262
Crystal Palace FC260
Burnley FC232
Bournemouth FC216
Swansea City208
AFC Ajax196
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Description Source More information
The statistic depicts the brand value of the most valuable football clubs worldwide in 2018. According to the ranking, Manchester United has a brand value of 1,895 million U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

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Release date
May 2018
Region
Europe
Survey time period
2018

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