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Brand value of top football clubs worldwide 2020

The statistic depicts the brand value of the most valuable football clubs worldwide in 2020. According to the ranking, Real Madrid CF has a brand value of 1,572 million U.S. dollars in 2020.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Most valuable football brands worldwide in 2020

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Source

Release date

October 2020

Region

Europe

Survey time period

2020

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