Barclays Premier League team brand values 2011 to 2018 (in million U.S. dollars)

Brand value of Premier League (England) football teams 2018 The statistic depicts the brand value of the most valuable English football teams from 2011 to 2018. Manchester United had a brand value of 1.9 billion U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

The English Premier League, which is a private company wholly owned by its member clubs, is the highest organized level of professional football (soccer) in England. In the league, 20 clubs compete for the championship playing each other twice during the course of the season. The league works on a system of promotion and relegation in conjunction with the subordinate Football League. The best three teams of the Football League are promoted each year and the worst three of the Premier League are relegated.
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Manchester UnitedChelseaManchester CityArsenal LiverpoolTottenham HotspurEvertonWest Ham United*Southampton*Leicester City*Stoke City*Swansea City*West Bromwich Albion*AFC Bournemouth*Crystal Palace*Burnley*Watford*
201166131417030125012761----------
20128533983023883672557970---------
2013837418332410361219788286-59-54----
201473950251050546924812111296-75-74----
20151,206795800703577360228209183102140135115-133--
20161,170776905858748441279274223237212175184-176-91
20171,7331,2481,021941908696344303281257227226222220175148144
20181,8951,1951,3311,0831,204764325324132295-208-216260232173
Manchester UnitedChelseaManchester CityArsenal LiverpoolTottenham HotspurEvertonWest Ham United*Southampton*Leicester City*Stoke City*Swansea City*West Bromwich Albion*AFC Bournemouth*Crystal Palace*Burnley*Watford*
201166131417030125012761----------
20128533983023883672557970---------
2013837418332410361219788286-59-54----
201473950251050546924812111296-75-74----
20151,206795800703577360228209183102140135115-133--
20161,170776905858748441279274223237212175184-176-91
20171,7331,2481,021941908696344303281257227226222220175148144
20181,8951,1951,3311,0831,204764325324132295-208-216260232173
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The statistic depicts the brand value of the most valuable English football teams from 2011 to 2018. Manchester United had a brand value of 1.9 billion U.S. dollars in 2018. A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

The English Premier League, which is a private company wholly owned by its member clubs, is the highest organized level of professional football (soccer) in England. In the league, 20 clubs compete for the championship playing each other twice during the course of the season. The league works on a system of promotion and relegation in conjunction with the subordinate Football League. The best three teams of the Football League are promoted each year and the worst three of the Premier League are relegated.
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Release date
May 2018
Region
United Kingdom (England)
Survey time period
2011 to 2018
Supplementary notes
* Source does not provide information for all years

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