The English football club Manchester United was first formed in 1878 under the name Newton Health LYR. In 1902 the name was changed to Manchester United. The club plays its home games at Old Trafford, which has a capacity of 75,731.
Since its formation the squads of Manchester United have won 20 top-division titles, among those a record 13 Premier League titles and 35 domestic cup titles (FA Cup, League Cup & FA Charity/Community Shield). Manchester United has also won the Champions League three times.
Manchester United is a publicly traded company with its initial public offering (IPO) being listed on the New York Stock Exchange in August 2012. In its 2012 fiscal year Manchester United generated revenues of 500 million U.S. dollars. Manchester United subdivides its revenue in three segments - commercial, broadcasting and matchday.
The commercial segment, which includes for example earnings from sponsorships, was Manchester United’s biggest segment with more than 180 million U.S. dollars in revenue. The broadcasting segment brought in around 162 million U.S. dollars in revenue while the matchday segment accounted for 154 million U.S. dollars.
While the share of the matchday segment in total revenues has steadily decreased over the past four years the share of the commercial segment has risen. In 2009, matchday revenue accounted for 41.1 percent of total revenue, in 2012 it was down to 30.8 percent. During that period the share of commercial revenue has risen from 23.7 percent to 36.7 percent.
According to Brand Finance Manchester United has a brand value of 837 million U.S. dollars in 2013. The brand is defined as the trademark and associated intellectual property. Forbes estimates the total value of the team at almost 3.2 billion U.S. dollars.
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