South Korea's most popular web properties 2021
According to Nielsen Koreanclick, naver.com was the most visited website in August 2021, with around 27.81 million unique visitors and a reach of around 83.4 percent.
Naver’s home advantage against Google
Naver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government.
Internet usage
South Korea not only has the fastest internet worldwide, but also an internet penetration rate of over 96 percent as of 2019. Additionally, around 91 percent of South Koreans aged 13 years or older own a smartphone. Therefore it is no surprise, that South Korea was the first country to upgrade their networks to 5G. During weekends, teenagers spend more than four hours online on average per day. With an average citizen spending more than an hour daily online, regardless of age group, the internet plays an important role in their daily lives.
Naver’s home advantage against Google
Naver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government.
Internet usage
South Korea not only has the fastest internet worldwide, but also an internet penetration rate of over 96 percent as of 2019. Additionally, around 91 percent of South Koreans aged 13 years or older own a smartphone. Therefore it is no surprise, that South Korea was the first country to upgrade their networks to 5G. During weekends, teenagers spend more than four hours online on average per day. With an average citizen spending more than an hour daily online, regardless of age group, the internet plays an important role in their daily lives.
