South Korea's most popular web properties 2019

According to Nielsen Koreanclick, naver.com was the most visited website in October 2019, with around 27.14 million unique visitors and a reach of around 89 percent.

Naver’s home advantage against Google

Naver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government.

Internet usage

South Korea not only has the fastest internet worldwide, but also an internet penetration rate of roughly 96 percent as of 2018. Additionally, around 87.2 percent of South Koreans aged 13 years or older own a smartphone. Therefore it is no surprise, that South Korea was the first country to upgrade their networks to 5G. During weekends, teenagers spend more than four hours online on average per day. With an average citizen spending more than an hour daily online, regardless of age group, the internet plays an important role in their daily lives.

Most popular online properties in South Korea as of October 2019, by number of unique visitors

Number of unique visitors in millions
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Source

Release date

November 2019

Region

South Korea

Survey time period

October 2019

Number of respondents

12,000 respondents

Special properties

Windows PC

Supplementary notes

The source does not provide an exact publication date. Date given here is the date of data access.

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Statistics on "Internet usage in South Korea"

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