Italian cosmetic industry exports 2014-2018

In 2018, with approximately 567 million euros of cosmetics imported, France was the leading destination country for Italian cosmetics. The second most important destination market was Germany, where Italian companies exported 512 million euros worth of cosmetics. The exports of the Italian cosmetics industry increased steadily in the last few years. The latest data available showed that exports of the sector reached a total value of 4.6 billion euros in 2017.

Cosmetics industry in Italy

The cosmetics industry in Italy is well established and registers increasing revenues year-on-year. Preliminary data show that the turnover of the cosmetics and perfumes industry in Italy reached a value of 6.35 billion euros in 2018 and was forecasted to further grow by 1.3 percent in 2019.

Italians love cosmetics

In Italy appearance and skin and body care seems to be very important. Data show that the consumption of cosmetics products in the country reached a value of over ten billion euros in 2018. Furthermore, a closer look at the most popular product categories reveals that face care products were the most preferred products by Italians, reaching a market share of almost 17 percent in 2018.

Leading ten countries for Italian cosmetic industry exports from 2014 to 2018

France 390435.6429551566.8
Germany 393419.9488478512
United States 248.6326.2361374452.1
United Kingdom 267.9317.8314310312.2
Spain 213.9262.4261273275.9
Hong Kong 112.1147.8139182225.3
Netherlands 117.4135.1139157162.5
Poland 116.5129.5130143139.2
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Release date

March 2019



Survey time period

2014 to 2018

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Statistics on "Cosmetics market in Europe"

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