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Willingness to pay extra for British-made products worldwide 2017, by country

Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017

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Release date

February 2018


United Kingdom (Great Britain)

Survey time period

November 30, 2017 to December 8, 2017

Number of respondents


Method of interview

Online interview

Supplementary notes

* The source does not give a breakdown of the number of respondents per country.

The research considered eight categories (general food products, alcoholic beverages, soft drinks, fashion items, high precision tools, automotives, homewares and air travel) to estimate the premium commanded on products labeled as made in Britain, England, Scotland and/or Wales in comparison to unlabelled products.

The results shown in this statistic are net results, which take into account that some consumers have a negative and indifferent perceptions of British-made products. For more information, please see page 8 of the report.

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