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'Premium' product attributes: consumer rating worldwide in 2016, by generation

The statistic displays the results of a survey conducted by The Nielsen Company from March 1 to 23, 2016. Internet users of two different generations worldwide were polled on attributes they think makes a product 'premium'. The survey found that 50 percent of Millennials and 61 percent of Boomers consider products made with high quality as one of the attributes of a 'premium' product.

Consumer rating of attributes that make a product 'premium' worldwide as of first quarter 2016, by generation

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Release date

December 2016



Survey time period

March 1 to 23, 2016

Number of respondents

over 30,000 respondents

Special properties

Internet users that agree to participate in the survey

Method of interview

Online survey

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Statistics on "Millennials in France"

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