Purchase reasons for cleaning appliances in France 2014

This statistic shows the purchase reasons for cleaning appliances in France in 2014. The most common reason was that "an existing product had broken" with 43 percent of the respondents giving this reason.

When you or other members of your household purchased these products or devices, what were the reasons for purchase?

Share of respondents
An existing product had broken43%
Due to moving home20%
Wanted specific new features17%
Existing product was not working well15%
Wanted better performance15%
Needed additional product12%
Wanted smaller/lighter product12%
Saw someone else owning it9%
New product allowed for new gadgets8%
Wanted product enjoyable with family8%
Wanted a more up date version7%
Triggered by major event in personal life7%
Other7%
Wanted better looking version7%
Was prompted by advert online4%
None of the above3%
Simply as a treat3%
Saw a celebrity owning it2%
Bought as a gift2%
Bought for work2%
Going on holiday2%
Was prompted by email received1%
Don't know1%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

France

Survey time period

April 14 to 28, 2014

Number of respondents

90 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

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Statistics on "Cleaning products in France"

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