Leading passenger car model registrations in Finland 2018

In the year 2018, Nissan led the Finnish sales ranking of passenger car models with their crossover SUV model Qashqai, selling roughly 5.5 thousand cars. The Japanese car manufacturer maintained a margin of 500 cars to the runner-up Škoda Octavia, which sold five thousand passenger cars in the country.

Volkswagen leads the sales of used cars

While Nissan took the lead in selling the most newly registered passenger cars of a single model, they were not as successful when it came to the sales of used cars in the same year. The brand did not manage to make it to the top 10 of most sold used cars, as consumers favored models such as Volkswagen Golf and Škoda Octavia. Overall, the brands leading the used car sales ranking in Finland were Volkswagen, Volvo, and Toyota.

Nissan’s sales have recently experienced recent fluctuations in the Nordic countries

The sales numbers of Nissan showed a fluctuating trend in recent years in Finland, as the number of cars sold varied between 5.9 thousand and 7.5 thousand units. Other Nordic countries experienced a similar pattern. In the last ten years, sold car numbers of Nissan have fluctuated between 3.4 thousand and 10.6 thousand in Sweden, and between 1.9 thousand and 10.1 thousand in Denmark. However, in these countries the sales numbers showed a clear increasing trend, unlike in Finland.

Number of passenger cars sold by leading brand models in Finland in 2018

Units sold
Nissan Qashqai5,540
Škoda Octavia5,000
Volkswagen Golf3,990
Toyota Auris3,926
Ford Fiesta3,040
Volvo XC602,704
Ford Focus2,586
Volkswagen Polo2,489
Toyota Avensis2,353
Toyota Yaris Hybrid2,219
Opel Astra2,066
Toyota C-HR2,018
Volkswagen Passat1,820
Toyota Yaris1,804
Renault Clio1,678
Kia Ceed1,638
Škoda Kodiaq1,616
Škoda Superb1,596
Škoda Fabia1,561
Volvo V401,515
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Release date

May 2019



Survey time period


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Statistics on "Automotive industry in Finland"

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