Leading passenger car brand registrations in Finland 2018

By a margin of nearly two thousand cars, Toyota proved itself as the leading brand of sold passenger cars in Finland in the year 2018. The Japanese car manufacturer managed to grab a sale of roughly 15 thousand passenger cars, whereas the runner-up car brand Volkswagen sold a little over 13 thousand units.

Volkswagen leading the sales of used cars

While Toyota remains as the leader for newly registered cars, the brand was not as successful regarding the sales of used cars in 2018, as customers preferred both Volkswagen and Volvo over the Japanese company. This could be also seen in the most sold used car models, where Toyota only managed to reach 9th spot with its Toyota Avensis model. In this category, Volkswagen Golf led the sales with over 21 thousand used cars, compared to nearly 17 thousand sales of Škoda Octavia.

Toyota’s sales in the Nordics have been showing a fluctuating trend

The Finnish sales of Toyota cars have fluctuated in recent years, dipping to nearly 12 thousand cars in the year 2015. A similar trend could be seen across the Nordic countries. In the neighboring country Sweden, the sales of the car manufacturer varied between 17 thousand in 2011 and 23 thousand in 2017, whereas in Denmark, they fluctuated between 10.5 thousand and 16.7 thousand in the last ten years.

Number of passenger cars sold by leading brands in Finland in 2018

Units sold
Toyota 15,038
Volkswagen 13,274
Volvo 9,201
Ford 8,733
Nissan 7,272
Opel 6,276
Kia 6,270
Mercedes-Benz 5,978
Audi 4,917
BMW 4,464
Hyundai 4,032
Renault 3,182
Peugeot 3,025
Seat 2,629
Dacia 1,937
Mazda 1,770
Honda 1,749
Citroen 1,730
Suzuki 1,558
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Release date

May 2019



Survey time period


Supplementary notes

Åland islands are not included in the figures.

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Statistics on "Automotive industry in Finland"

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