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Toyota car sales in Finland 2010-2019

Over the past decade, the Japanese automotive brand Toyota experienced fluctuations in their annual passenger car sales in Finland. Almost 15.2 thousand Toyota cars were newly registered in 2019. Despite the increase in Toyota’s sales from 2015 onwards, the brand could not quite reach the numbers of 2010.

Toyota leads the sales of passenger cars

Toyota reached again the leading position in the sales ranking of passenger cars in the country. The German manufacturer Volkswagen ranked second with roughly 11.8 thousand sold cars, giving Toyota a comfortable margin of over three thousand units.

Nissan Qashqai ranked highest in the sales of passenger car models

Even though Toyota ranked highest in the overall sales of new passenger cars, they were not as successful with individual models, coming only fourth with their five-door hatchback Toyota Auris. Finnish consumers had preferred models such as Nissan Qashqai and Škoda Octavia.

Number of Toyota cars sold in Finland from 2010 to 2019

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Release date

September 2020



Survey time period

2010 to 2019

Special properties

new registrations; excl. Åland islands

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Statistics on "Automotive industry in Finland"

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