Toyota car sales in Finland 2010-2018

During the last eight years in Finland, the Japanese automotive brand Toyota experienced fluctuations in their annual passenger car sales. By selling roughly 15 thousand units in 2018, the car manufacturer increased their sales numbers by nearly 300 newly registered cars. However, despite Toyota’s increase in sales figures for the last four consecutive years, they could not quite reach the numbers of 2010.

Toyota leads the sales of passenger cars

While Toyota had experienced recent ups and downs in their sales numbers of new cars, they nevertheless reached the leading position in the sales ranking of passenger cars in the country. The German manufacturer Volkswagen came in second with roughly 13 thousand cars, giving Toyota a comfortable margin of nearly two thousand units.

Nissan Qashqai ranked highest in sales of passenger car models

Even though Toyota ranked highest in the overall sales of new passenger cars, they were not as successful with individual models, coming only fourth with their five-door hatchback Toyota Auris. Finnish consumers had preferred models such as Nissan Qashqai and Škoda Octavia.

Number of Toyota cars sold in Finland from 2010 to 2018

Units sold
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Release date

January 2019



Survey time period

2010 to 2018

Special properties

new registrations; excl. Åland islands

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Statistics on "Automotive industry in Finland"

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