OTC drugs market share in Japan 2015 by product

The statistic presents the shipment value market share of the over-the-counter drugs (OTC) industry in Japan in 2015, ranked by medication product. During the measured period, health drinks held with 21.6 percent the biggest market share within the OTC sector, followed by all-in-one cold remedies with a 9.3 percent share of the total domestic OTC medication shipment value.

Shipment value market share of the domestic over-the-counter drugs (OTC) industry in Japan in 2015, by medication product

Market share
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Release date

November 2016



Survey time period

2010 to 2015

Special properties

market size is based on the shipment value at manufacturers

Supplementary notes

Research targets were domestic leading OTC manufacturers.
The source states, that the OTC market is calculated by totaling the shipment amounts of both OTC (including guidance-needed medicines, first, second, and third-category nonprescription drugs) and designated quasi drugs (items that became quasi drugs designated by Ministry of Health, Labour and Welfare), such as health drinks sold at convenience stores, etc.
The source provides the following information: "The figures until 2011 are extracted from Statistics on Dynamic Pharmaceutical Industrial Production from MHLW, the figures from 2012 to 2015 are based on prospects by Yano Research Institute, and the figures in 2016 and beyond are forecast calculated by Yano Research Institute."
Some values were rounded by the source, so that the ratio in the figure may not match.

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