Television time spent versus ad spend in Canada 2013-2016

This statistic shows the share of time spent with television versus the share of television advertising spend in Canada from 2013 to 2014, and includes a forecast until 2016. It was estimated that in 2016 Canadians spent 34.7 percent of their media time with television. Advertising spend on this medium in 2016 amounted to a 26.1 percent share.

Share of time spent per day with television versus ad spend share in Canada from 2013 to 2016

Time spentAdvertising spend
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Release date

September 2016



Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

* Estimates

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