Try our corporate solution for free!

Social media use during COVID-19 worldwide - statistics & facts

2020 was marked by the coronavirus pandemic and has changed everyday life in various ways, one of which is, without a doubt, the way people use the internet. There was a significant increase in the average time U.S. users spent on social media in 2020: 65 minutes daily, compared to 54 minutes and 56 minutes the years before. The amount of time spent on social networking is expected to remain stable in the upcoming years.

Major players’ growth rates

With billions of people around the world spending more time at home, socially distancing, and trying to come up with ways to stay in touch despite lockdowns, all leading social platforms seemed to thrive and reported monthly active usage growth in 2021 compared to 2019. Monthly user numbers of the biggest 2020 trend, TikTok, increased the most, at 38 percent over the evaluated period. Pinterest came in second, followed by Reddit. Nevertheless, good old players such as Facebook and Twitter also saw significant growth rates.

What is social media used for in pandemic times?

Many tasks can be performed on social platforms and users resort to them for different reasons. Coronavirus times only underlined the diversity of social media. Generally received as democratic and organic virtual outlets, social media were among the leading sources of reliable information for updates on the coronavirus at the start of the pandemic in early 2020. Overall, keeping track of news and information has been important to social media users throughout the pandemic. While updates on the virus itself seemed to be in high demand at the start of 2020, as of January 2021, information about vaccines was the most sought piece of information.

Social interaction and entertainment

Another major purpose of using social platforms has been social interaction. During a 2020 survey in the United States, it was found that socializing with friends and family virtually during the pandemic was very common among all age groups. Whether for personal, professional, or academic reasons, videoconferencing services boomed, and nearly 48 percent of interviewed U.S. adults stated to have used FaceTime in 2020. The online dating industry also benefited in 2020, and the most common dating site by average monthly visits was Badoo. When it comes to entertainment, video consumption came to the rescue. Short-form videos generated tons of traffic, with TikTok topping many rankings and hitting new records, especially among teenagers and young adults.

Interesting statistics

In the following 6 chapters, you will quickly find the 49 most important statistics relating to "Social media use during coronavirus (COVID-19) worldwide".


Get in touch with us. We are happy to help.
Statista Locations
Contact Vianny Gutierrez-Cruz
Vianny Gutierrez-Cruz
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Associate Director - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)