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Canada: personal information usage concern 2020

Concern with online personal information usage according to internet users in Canada as of December 2020

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Sources

Use Ask Statista Research Service

Release date

March 2021

Region

Canada

Survey time period

November 21 to December 20, 2020

Number of respondents

1,466 respondents

Age group

16 years and older

Special properties

those with access to the internet/mobile device

Method of interview

Telephone interview

Supplementary notes

Level of concern was based on a 7 point scale:
Concerned (6-7)
Somewhat concerned (3-5)
Not concerned (1-2)

Values may not sum up to 100 percent due to rounding.

Original question: Thinking about the information available about you online, please tell me whether you’re concerned about each of the following. To do so, I’d like you to use a 7-point scale, where ‘1’ means you’re not at all concerned and ‘7’ means you’re extremely concerned. How about social media platforms gathering personal information [SPLIT SAMPLE: that you have / someone else has] posted online to create a detailed profile of your interests and personal traits for marketing purposes.

Thinking about the information available about you online, please tell me whether you’re concerned about companies or organizations using information available about you online to make decisions about you, such as for a job, an insurance claim or health coverage. To do so, I’d like you to use a 7-point scale, where ‘1’ means you’re not at all concerned and ‘7’ means you’re extremely concerned.

Thinking about the information available about you online, please tell me whether you’re concerned about people using information available about you online to attempt to steal your identity? To do so, I’d like you to use a 7-point scale, where ‘1’ means you’re not at all concerned and ‘7’ means you’re extremely concerned.

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