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Quarterly wearable band shipments in North America 2018-2020, by vendor

In the second quarter of 2020, Apple Inc. shipped a total of 3.2 million of its Apple Watch products in North America, retaining its place as the biggest name in the wearable band industry. Fitbit, a brand which focused more on fitness related wearables, ranked second, reporting shipments of 1.6 million wearable bands. The total North American market grew by nearly three million shipments between the second quarter of 2018 and the second quarter of 2020.

Wearable band unit shipments in North America from 2Q'18 to 2Q'20 (in millions), by vendor

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Release date

September 2020


North America

Survey time period

2018 to 2020

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Statistics on "Smartwatches"

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