Sources of information for PC/electronics purchase decisions Canada 2014

Leading sources of information for PC/electronics purchase decisions in Canada as of January 2014

by Statista Research Department, last edited Mar 31, 2014
Sources of information for PC/electronics purchase decisions Canada 2014 This statistic shows the leading sources of information for PC/electronics purchase decisions in Canada as of January 2014. During the survey, 29 percent of the respondents said they had used online brand or product reviews to inform their purchase decisions.
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Leading sources of information for PC/electronics purchase decisions in Canada as of January 2014

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Share of respondents
Store websites35%
In-store displays, product info, store associates30%
Online brand or product reviews29%
Retail flyers28%
Brand or manufacturer websites26%
Word of mouth recommendations25%
Online stores without store locations or auction sites21%
None of the above14%
Share of respondents
Store websites35%
In-store displays, product info, store associates30%
Online brand or product reviews29%
Retail flyers28%
Brand or manufacturer websites26%
Word of mouth recommendations25%
Online stores without store locations or auction sites21%
None of the above14%
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by Statista Research Department, last edited Mar 31, 2014
This statistic shows the leading sources of information for PC/electronics purchase decisions in Canada as of January 2014. During the survey, 29 percent of the respondents said they had used online brand or product reviews to inform their purchase decisions.
Show more
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