Acer’s business is centered around PCs and computer peripherals
Acer’s product and service offering includes notebooks PCs, desktop PCs, monitors, projectors, peripherals, gaming and eSports platforms, and servers, in addition to a variety of cloud, artificial intelligence, and smart city solutions. Acer’s largest business segment is the PC segment, with notebook PC sales accounting for a sizeable proportion of revenues generated by the company. On a regional level, most of Acer's revenue is generated across the United States and the Asia Pacific region in countries such as Japan, Taiwan, Hong Kong, and mainland China.PC market competitors include Lenovo, HP, Dell, and Apple
In 2022, the market leader in the global PC market was Lenovo with a market share of around 24 percent. HP came in second with a 19 percent share, while Acer sat down in sixth place with a share of just over six percent – below the likes of Dell, Apple, and fellow Taiwanese vendor Asus. When looking at the Chromebook market, Acer competes once more with the above vendors, excluding Apple, and has often performed very strongly in this specific market.Acer is exploring new markets involving cloud and AI
In addition to the PC and computer peripherals markets where the company will continue to innovate, Acer has expressed a desire to explore new business possibilities including smart gadgets, smart cities, air quality improvement solutions, medical AI, and other cloud application solutions. Some of these services are provided through various subsidiaries of the company such as Acer Cyber Security Inc., Acer Synergy Tech, and Acer e-Enabling Service Business.
