This statistic presents the share of adults in the United States who use specific privacy tools to increase the privacy and security of their online activities and personal data sharing. During the survey period ending January 2015, it was found that among the 87 percent of U.S. adults who have heard of the government surveillance programs, 5 percent have added privacy-enhancing browser plug-ins like DoNotTrackMe or Privacy Badger.
Share of adults in the United States who use selected online privacy tools as of January 2015
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Statistics on Online privacy in the United Kingdom (UK)
Overview in Europe and the UK
3
GDPR
7
- Basic Statistic Largest fines issued for violations of GDPR as of 2022
- Premium Statistic Europe: cases of non-compliance to GDPR 2019, by type
- Premium Statistic Awareness about GDPR in Europe 2019, by country
- Premium Statistic GDPR compliance among European small businesses 2019
- Premium Statistic GDPR compliance spending among European small businesses 2019
- Premium Statistic Areas of investments for the GDPR compliance among UK companies 2019
- Premium Statistic Share of websites with consent management platforms (CMP) in the UK 2019
Consumer data and marketing
8
- Premium Statistic Customer data initiatives of marketing organizations in the UK 2020
- Premium Statistic Most popular consent management systems used by marketing firms UK 2020
- Premium Statistic Methods currently used by marketing companies to collect customer data UK 2020
- Premium Statistic Reasons for inaccurate or invalid customer data according to UK marketing firms 2020
- Premium Statistic Sharing personal data: incentives for consumers in the UK 2019
- Premium Statistic Types of personal data consumers would be most willing to sell to companies UK 2020
- Premium Statistic UK consumers not willing to sell their personal data 2020, by age group
- Premium Statistic Share of UK consumers taking action to limit sharing personal data 2019, by age group
User awareness and concern
8
- Premium Statistic Concerns regarding the protection of personal information in the UK 2021
- Basic Statistic Trust in organizations storing and using personal information in the UK 2017-2020
- Premium Statistic Trust in various organizations to use personal data ethically in the UK 2019, by age
- Premium Statistic Most important rights regarding personal data held by companies in the UK in 2021
- Premium Statistic Consumer understanding of personal data use by companies in the UK, 2021
- Premium Statistic Reasons for low levels of trust in handling of personal data by companies UK 2021
- Premium Statistic Measures that would increase trust in UK companies handling personal data 2021
- Premium Statistic Data which UK citizens do not believe social media companies are collecting in 2020
Spotlight: online privacy during the COVID-19 pandemic
5
- Basic Statistic Cumulative downloads of the NHS COVID-19 app in England and Wales 2021
- Premium Statistic Public opinion on contact tracing in relation to privacy in the UK in 2020, by age
- Premium Statistic COVID-19: Change in trust regarding the handling of personal data in the UK 2020
- Premium Statistic Importance of open access to data about COVID-19 in the UK in May 2020
- Premium Statistic Public opinion on government's data strategy in relation to COVID-19 in the UK 2020
Further related statistics
12
- U.S. concerns about government surveillance 2015
- U.S. online strategies to hide information from the government 2015
- U.S. online strategies to shield information from the government 2019
- U.S. unawareness of selected online privacy tools 2015
- U.S. digital communication changes due to privacy concerns 2015
- Willingness to share information with mobile apps in the UK 2013, by type
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Germany: platforms profiting from ePrivacy Regulation 2018
- Online privacy and anonymity strategies of Canadian internet users 2018
- Preparedness to manage Big Data and privacy in the United Kingdom (UK) 2013
- Privacy programs software used among EU and UK companies Q1 2020
- Number of complaints on personal data protection in Hong Kong 2009-2019
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Statistics
- U.S. concerns about government surveillance 2015
- U.S. online strategies to hide information from the government 2015
- U.S. online strategies to shield information from the government 2019
- U.S. unawareness of selected online privacy tools 2015
- U.S. digital communication changes due to privacy concerns 2015
- Willingness to share information with mobile apps in the UK 2013, by type
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- Germany: platforms profiting from ePrivacy Regulation 2018
- Online privacy and anonymity strategies of Canadian internet users 2018
- Preparedness to manage Big Data and privacy in the United Kingdom (UK) 2013
- Privacy programs software used among EU and UK companies Q1 2020
- Number of complaints on personal data protection in Hong Kong 2009-2019
Pew Research Center. (March 16, 2015). Share of adults in the United States who use selected online privacy tools as of January 2015 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/
Pew Research Center. "Share of adults in the United States who use selected online privacy tools as of January 2015." Chart. March 16, 2015. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/
Pew Research Center. (2015). Share of adults in the United States who use selected online privacy tools as of January 2015. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/
Pew Research Center. "Share of Adults in The United States Who Use Selected Online Privacy Tools as of January 2015." Statista, Statista Inc., 16 Mar 2015, https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/
Pew Research Center, Share of adults in the United States who use selected online privacy tools as of January 2015 Statista, https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/ (last visited February 05, 2023)
Share of adults in the United States who use selected online privacy tools as of January 2015 [Graph], Pew Research Center, March 16, 2015. [Online]. Available: https://www.statista.com/statistics/440322/us-communication-changes-due-to-privacy-concerns/