Levels of comfort with data collection by social media networks in the EU-28 2016

Distribution of comfort levels with the use personal data by social media sites in order to provide personalized online advertisements or content in the European Union (EU-28) as of April 2016*

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Source

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Release date

June 2016

Region

EU

Survey time period

April 9, 2016 to April 18, 2016

Number of respondents

27,969 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was phrased as follows:
"QD5.2 To what extent are you comfortable or not with the fact that online social networks use information about your online activity and personal data to tailor advertisements or content to what interests you?"

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Statistics on " Online privacy and data protection in the European Union (EU) "

Other statistics that may interest you Online privacy and data protection in the European Union (EU)

Providing personal data

5

Privacy settings

3

Concerns about data sharing

8

Trust in governmental data protection

3

Data protection by organizations

6

Further related statistics

17
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
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Professional Account

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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