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Japan: shopper satisfaction with search browsing 2014

This statistic presents consumer satisfaction with the search and browsing experience of online shoppers in Japan as of October 2014. During the survey period, it was found that 43 percent of online shoppers were satisfied with the ability to read a peer review (good or bad) before making a purchase.

Satisfaction with product search and browsing experience according to online shoppers in Japan as of October 2014

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Release date

March 2015



Survey time period

August to October 2014

Number of respondents

1,055 respondents

Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

How satisfied are you with each of the following aspects of your search/browsing experience when shopping online? Please indicate your satisfaction on a scale of 1-7, where “1” is Not At All Satisfied and “7” is Extremely Satisfied.

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