Main social networks used for commercial purposes in Spain 2023

Published by Statista Research Department, May 22, 2024
In 2023, around 55 percent of e-commerce professionals in Spain used Facebook as a commercial medium. Instagram ranked second, with 46 percent of online merchants claiming to use the platform for this purpose. WhatsApp and YouTube followed, each being used by 32 percent of the respondents for the same means.

Leading social networks used by e-commerce professionals in Spain in 2023

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Release date

June 2023

Region

Spain

Survey time period

April to May 2023

Number of respondents

201 e-commerce professionals

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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