Factors influencing the choice of a payment method by merchants in Europe in 2013
This statistic displays the distribution of factors that matter to merchants, specifically large billers, when choosing a payment method in Europe as of 2013. According to 48 percent of the respondents, the cost was the most important factor influencing the choice. After that came the essentials, which meant basically the mechanics of running the payment process, with 15 percent of the sample indicating their importance.