This statistic shows a ranking of the leading Colgate products in Great Britain from 2013 to 2018. In 2018, an estimated 13.7 million people used Colgate Standard toothbrush. This was a slight increase from the previous year, but still noticeably lower than two years prior.
Colgate products ranked by number of users in Great Britain from 2013 to 2018
(in 1,000s)
Colgate (toothpaste)
Colgate Standard (toothbrush)
Colgate Total (toothpaste)
Colgate Max White (toothpaste)
Colgate Sensitive (toothpaste)
Oral care products (excluding toothpaste)
Colgate Max Fresh (toothpaste)
Colgate Cavity Protection (toothpaste)
Colgate Sensation Deep Clean Whitening (toothpaste)
Figures estimated by the source on the basis of survey responses. * Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191
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Statistics on "Oral care consumption in the UK (Kantar Media TGI)"
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Kantar Media. (June 12, 2019). Colgate products ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s) [Graph]. In Statista. Retrieved July 08, 2020, from https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar Media. "Colgate products ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s)." Chart. June 12, 2019. Statista. Accessed July 08, 2020. https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar Media. (2019). Colgate products ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s). Statista. Statista Inc.. Accessed: July 08, 2020. https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar Media. "Colgate Products Ranked by Number of Users in Great Britain from 2013 to 2018 (in 1,000s)." Statista, Statista Inc., 12 Jun 2019, https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar Media, Colgate products ranked by number of users in Great Britain from 2013 to 2018 (in 1,000s) Statista, https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/ (last visited July 08, 2020)
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