About This Statistic
This statistic shows the the value of the U.S. food truck industry in 2014 and 2015, as well as the industry forecast for 2019. In 2015, the U.S. food truck industry was valued at 856.7 million dollars.
Food truck industry - additional information
Food trucks are mobile food service establishments, which can sell a variety of products including ice cream, ethnic cuisine, hamburgers and street food. Some trucks simply store the food and sell it from the vehicle, whereas others are equipped to also prepare and cook it. The benefits of food trucks is that they are able to change location and do not have to rely on customers visiting one fixed location. On the other hand, their success can be greatly affected by the weather, as food truck food is served al fresco.
Between 2014 and 2015, the U.S. food truck industry grew by over 50 million U.S. dollars. The industry was forecasted to increase by another 130 million U.S. dollars by 2019. The number of people visiting food trucks has increased alongside food truck revenue. A survey by American Express and Technomic found that there was an 11 percent increase, between July 2013 and September 2014, of diners who stated having visited a food truck in the past three months.
As of November 2014, consumers aged 18 to 34 years of age were the most likely to purchase a meal from a food truck, followed by diners aged between 35 and 44 years. Older generations were the least likely to patronize a food truck, with only 30 percent of survey respondents aged 65 and over having visited one. However, older diners would be much more likely to visit a food truck from their favorite restaurant, with 53 percent stating they would patronize a food truck of their favorite restaurant.