Food truck industry - additional information
Food trucks are mobile food service establishments, which can sell a variety of products including ice cream, ethnic cuisine, hamburgers and street food. Some trucks simply store the food and sell it from the vehicle, whereas others are equipped to also prepare and cook it. The benefits of food trucks is that they are able to change location and do not have to rely on customers visiting one fixed location. On the other hand, their success can be greatly affected by the weather, as food truck food is served al fresco.
In 2015, the value of the U.S. food truck industry increased to 856.7 million U.S. dollars. The industry was forecasted to increase by another 140 million U.S. dollars by 2020. That same year, 90.5 percent of food trucks businesses in the United States were non-employers while California had the highest share of food trucks.
According to a survey published by the National Restaurant Association, consumers aged 18 to 34 years of age were the most likely to purchase a meal from a food truck, followed by 54 percent of diners aged between 35 and 44 years. Older generations were the least likely to patronize a food truck, with only 30 percent of survey respondents aged 65 and over having visited one. However, older diners would be much more likely to visit a food truck from their favorite restaurant, with 53 percent stating they would patronize a food truck of their favorite restaurant.