Mobile app usage growth in Canada as of March 2015, by category

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Growth of mobile app use
Health & fitness140%
Utilities & productivity88%
Messaging & social32%
Music, media & entertainment23%
Lifestyle & shopping-3%
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About This Statistic

This statistic shows the growth of mobile app usage in Canada from March 2014 to March 2015, by category. During the reported period, health and fitness apps experienced the most growth with 140 percent from the previous year.

Mobile app usage in Canada - additional information

The latest calculations of mobile activity among the Canadian population point to a shift towards healthy living, with sports and health and fitness apps seeing the highest growth in usage as of early 2015. However, app users within the country spent the largest portion (39 percent) of their mobile time using messaging apps. Recent studies determined that in 2015 there were over 13 million mobile messaging app users in Canada, which would account for 37 percent of the total population. By 2019 it is expected that more than half of Canadians will be using over-the-top messaging apps on their phones, adding up to some 20.7 million users. Another popular category, based on time spent, was games, on which Canadians spent 19 percent of their app time. As with messaging app users, the number of mobile phone gamers is steadily increasing and between 2015 and 2019 their numbers are projected to grow by 5.2 million.

Age group comparison shows that teenagers accounted for the majority of social and messaging app sessions as well as entertainment app sessions, while nearly half of app sessions for news and productivity categories belonged to users aged 35 to 54. Gaming app sessions were dominated by seniors and followed by 35 to 54 year olds. All in all, Canadian smartphone users surveyed in 2015 downloaded a monthly average of 2.67 apps onto their device and uninstalled 5.27 apps. In fact, the average number of apps on Canadian smartphones fell from 26 to 19 between 2014 and 2015. In terms of actual monthly use, younger generations were using more apps on their phones – nearly 9 apps reported by respondents aged 18 to 24, compared to 3 apps used monthly by senior Canadians.

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