Savings accounts cost consulted at price comparison website in the UK 2014
Share of bank saving accounts opened after checking a price comparison website in the United Kingdom (UK) as of 2014, by account type
This statistic displays the share of savings accounts that were opened after the account holder had consulted a price comparison website, and had not taken any further steps in the choice process in the United Kingdom (UK) as of June 2014. According to the survey, 41 percent of fixed term cash individual saving accounts were opened after one consultation with the price comparison website.
Share of bank saving accounts opened after checking a price comparison website in the United Kingdom (UK) as of 2014, by account type
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| Share of respondents | |
|---|---|
| Fixed term cash ISA | 41% |
| Fixed term bond | 35% |
| Easy cash ISA | 25% |
| Easy access | 18% |
Source
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