Savings accounts cost consulted at price comparison website in the UK 2014

This statistic displays the share of savings accounts that were opened after the account holder had consulted a price comparison website, and had not taken any further steps in the choice process in the United Kingdom (UK) as of June 2014. According to the survey, 41 percent of fixed term cash individual saving accounts were opened after one consultation with the price comparison website.

Share of bank saving accounts opened after checking a price comparison website in the United Kingdom (UK) as of 2014, by account type

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Source

Release date

January 2015

Region

United Kingdom

Survey time period

as of June 2014

Age group

16 years and older

Special properties

active savings accounts holders

Method of interview

Online survey

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Statistics on "Individual savings accounts in the United Kingdom (UK)"

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