Reasons for opening a bank accounts at a particular bank globally 2017, by type

Why did you open this account at this bank?

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Release date

September 2017



Survey time period

January 2016 to May 2017

Number of respondents

more than 3,000 consumers

Age group

18 and above

Supplementary notes

The source adds the following information "For this study, Deloitte surveyed 3,000 retail banking consumers who had opened either a deposit (57 percent of respondents), wealth management (17 percent), or consumer loan (26 percent) account from January 2016 to May 2017."

The source does not specify the type of the survey conducted.

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