Reasons to open a bank account at a particular bank by type 2017

The statistic presents the reasons for opening a bank accounts at a particular bank globally in 2017, by type. The results of the survey revealed that 43 percent of the consumers who sought improvement in the account opening experience stated that they opened a bank account at a particular bank because they liked the mobile app.

Why did you open this account at this bank?

Characteristic	Consumers seeking improvement	Consumers who said improvment was not necessary
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Release date

September 2017

More information

Region

Worldwide

Survey time period

January 2016 to May 2017

Number of respondents

more than 3,000 consumers

Age group

18 and above

Supplementary notes

The source adds the following information "For this study, Deloitte surveyed 3,000 retail banking consumers who had opened either a deposit (57 percent of respondents), wealth management (17 percent), or consumer loan (26 percent) account from January 2016 to May 2017."

The source does not specify the type of the survey conducted.

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