Asia Pacific: e-mail marketing performance metrics Q1 2015

The graph presents the e-mail marketing performance metrics in selected countries of the Asia Pacific region in the first quarter of 2015. According to the source, marketing e-mails accounted for 44.1 percent of all e-mails sent in China in the measured period. The click-to-open rate for those e-mails reached 13.1 percent.

E-mail marketing performance metrics in selected countries in Asia Pacific in 1st quarter 2015

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Sources

Release date

August 2015

Region

Australia, China, Hong Kong, India, New Zealand, Singapore, Thailand, APAC

Survey time period

Q1 2015

Supplementary notes

Figures may not add up to a 100 percent due to rounding,

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Statistics on "E-mail marketing "

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