E-mail usage in the United States - Statistics & Facts

The history of modern e-mail usage and services dates back to the early Internet which grew out of ARPNET, a network sponsored by a U.S. Department of Defense research agency in the 1960s that is accredited with providing the foundation for the worldwide Internet of today. E-mail has become a necessity when using the internet for transactions and social networking as most websites require registering with an e-mail address to create an account. The number of e-mail users worldwide has since grown to more than 3.8 billion users and is projected to reach 4.3 billion by the year 2022.

The Gmail app consistently ranks among the top ten smartphone apps in the United States, reaching over half of the mobile U.S. audience. Designing e-mail apps for mobile devices has become essential as communication technology moves away from desktop computers and towards portable devices. In a June 2018 survey of white-collar workers in the United States who own a smartphone, 85 percent of respondents stated that they used their smartphones to regularly check their e-mails, while 22 percent reported to using their tablets regularly for such activities.

In an increasingly mobile-first world, companies are recognizing the potential of e-mail marketing to improve consumer reach and influence marketing campaigns. As of October 2018 marketing e-mails related to the travel sector had an open rate of about 28 percent, while the highest open rate of promotional e-mails sent in 2018 was for arts and entertainment related e-mails. The use of artificial intelligence (AI) use in e-mail marketing has also seen positive effects. According to a 2018 survey of marketers in the United States, using AI for e-mail personalization said increased their revenue by 41 percent, and their CTR was by 13.44 percent.

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E-mail usage in the United States

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