Reasons for using online travel agencies (OTAs) in the United States, as of May 2015
Reasons for using online travel agencies in the U.S. as of May 2015
This statistic shows the reasons for using online travel agencies in the United States as of May 2015. During the survey, 5 percent of respondents said they used an online travel agencies when booking their trip because they were looking for expert advice.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
Reasons for using online travel agencies (OTAs) in the United States, as of May 2015
Share of respondents
Have used before and was satisfied57%
Did an internet search25%
Was looking for the lowest price25%
Was recommended by a friend10%
Was looking for expert advice5%
Was recommended by a website, magazine or other source4%
Saw an advertisement (any medium)3%
Other3%
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Source

Release date

August 2015

Region

United States

Survey time period

May 2015

Number of respondents

607 respondents

Age group

21 years and older

Special properties

had taken at least one trip that required an overnight stay in the past 12 months

Method of interview

Online survey

Reasons for using online travel agencies in the U.S. as of May 2015
This statistic shows the reasons for using online travel agencies in the United States as of May 2015. During the survey, 5 percent of respondents said they used an online travel agencies when booking their trip because they were looking for expert advice.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
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