The retail price of the Oculus Rift is rumored to be between $250 and $350. Do you think this price would be appropriate?

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Share of respondents

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
Description Source More information
The statistic shows the results of a survey in the United States concerned with the appropriateness of Oculus Rift's pricing. Some 61 percent of the respondents said that the rumored retail price for the Oculus Rift was appropriate.
Oculus Rift price – additional information

The virtual reality market is set to grow at a very fast rate in the next few years, with the revenue from virtual reality products – both hardware and software – forecast to reach 5.2 billion U.S. dollars by 2018.

Part of this projected growth is ascribed to the upcoming launch of the virtual reality headset Oculus Rift, expected to be introduced to the retail market in 2016. The device, developed and manufactured by the Facebook-owned company Oculus VR, vies to make virtual reality more accessible to the consumer, and stands a good chance of succeeding in the market according to a Statista survey.

Even though the product is yet to hit the shelves, the Oculus Rift showed to be one of the best-known virtual reality headsets in the U.S. The respondents were also able to identify some of Oculus Rift competitors such as the Samsung Gear, the Sony Project Morpheus, and the Google Cardboard. The Google Cardboard, due to its material and simplicity, is one of the most affordable virtual reality devices in the market. The retail price of the Oculus Rift is rumored to be between 250 and 350 U.S. dollars, an amount that almost 30 percent of American customers are willing to spend on a VR headset in general.
Show more
Release date
June 2015
United States
Survey time period
June 12. - 18., 2015
Number of respondents
1,013 respondents
Age group
19-49 years
Method of interview
Online panel

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Virtual Reality (VR) in Europe"

  • Overview
  • Video game market
The most important statistics
  • VR in the workplace
The most important statistics
  • VR Products
The most important statistics
  • Popular experience scenarios
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions