U.S. video-on-demand revenue growth 2027

The video-on-demand revenue in the U.S. grew by 18.7 percent in 2021 compared with the previous year. An overview of all Digital Markets can be found here.
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Video-on-demand revenue growth in the United States from 2018 to 2027

Characteristic	Year-on-year growth
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Release date

November 2022

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Region

United States

Survey time period

2018 to 2021

Special properties

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Supplementary notes

*Forecast - data as of November 2022.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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