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Digital Market Outlook: users of digital video in the U.S. 2016, by age & gender

Number of digital video users in the United States in 2016, by age group and gender

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Release date

September 2016

Region

United States

Survey time period

2016

Special properties

estimate

Supplementary notes

Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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Statistics on "Online video in the United States"

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