The number of streaming video-on-demand viewers in the U.S. is expected to grow from 143.3 million in 2020 to 164.9 million in 2025. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Number of video-on-demand users in the United States from 2017 to 2025, by type
(in millions)
* Forecast - data as of October 2021. Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found here.
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Statista. (October 26, 2021). Number of video-on-demand users in the United States from 2017 to 2025, by type (in millions) [Graph]. In Statista. Retrieved January 18, 2022, from https://www.statista.com/statistics/455730/digital-video-users-type-digital-market-outlook-usa/
Statista. "Number of video-on-demand users in the United States from 2017 to 2025, by type (in millions)." Chart. October 26, 2021. Statista. Accessed January 18, 2022. https://www.statista.com/statistics/455730/digital-video-users-type-digital-market-outlook-usa/
Statista. (2021). Number of video-on-demand users in the United States from 2017 to 2025, by type (in millions). Statista. Statista Inc.. Accessed: January 18, 2022. https://www.statista.com/statistics/455730/digital-video-users-type-digital-market-outlook-usa/
Statista. "Number of Video-on-demand Users in The United States from 2017 to 2025, by Type (in Millions)." Statista, Statista Inc., 26 Oct 2021, https://www.statista.com/statistics/455730/digital-video-users-type-digital-market-outlook-usa/
Statista, Number of video-on-demand users in the United States from 2017 to 2025, by type (in millions) Statista, https://www.statista.com/statistics/455730/digital-video-users-type-digital-market-outlook-usa/ (last visited January 18, 2022)
