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Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type

Number of video-on-demand users in the United States from 2017 to 2027, by type

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Release date

November 2022

Region

United States

Survey time period

2017 to 2021

Supplementary notes

* Forecast - data as of November 2022.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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Statistics on " Online video in the United States "

Statistics on Online video in the United States

Overview

6

Platform benchmarks

8

User engagement

8

Video streaming on-demand

8

Social video platforms

6

Live streaming

8

Mobile video apps

7

Spotlight: online video advertising

6

Further related statistics

18
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