Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

Published by Julia Stoll, Jan 13, 2021

The graph illustrates the number of video-on-demand users in the United States from 2017 to 2025, broken down by type. The number of streaming video-on-demand viewers in the U.S. is expected to grow from 124.87 million in 2019 to 156.98 million in 2025. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Number of video-on-demand users in the United States from 2017 to 2025, by type (in millions)

	Video streaming	Pay-per-view	Video downloads
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Release date

July 2020

More information

Region

United States

Survey time period

2017 to 2019

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.