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Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
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Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
Number of digital video users in the United States from 2016 to 2022, by type (in millions)
by Amy Watson,
last edited
May 20, 2019
The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Number of digital video users in the United States from 2016 to 2022, by type (in millions)
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by Amy Watson,
last edited
May 20, 2019
The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
- Show sources information
- Show publisher information
- Release date
- August 2018
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
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Statistics on "Online video in the United States"
- Audiences
The most important statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of digital video viewers in the United States from 2018 to 2022 (in millions)Digital video viewers in the United States 2018-2022
- Digital video penetration in the United States from 2013 to 2021Digital video penetration in the United States 2013-2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)YouTube viewers in the United States 2018-2022
- Platform benchmarks
The most important statistics
- Share of viewers who use selected video streaming and download services in the United States in 2nd quarter of 2017 and 4th quarter of 2018Most popular video streaming and download services in the U.S. Q2 2017-Q4 2018
- Distribution of daily video content consumption among teenagers in the United States from fall 2015 to fall 2019, by platformU.S. teens: video content consumption 2015-2019, by platform
- Leading online video platforms in the United States in November 2018, based on reachU.S. user reach of leading video platforms 2018
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)Leading U.S. video properties 2019, by unique viewers
- Most popular YouTube partner channels in the United States in June 2019, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2019, ranked by viewers
- Most popular YouTube videos based on total global views as of August 2019 (in billions)Most viewed YouTube videos of all time 2019
- Most watched Facebook video publishers worldwide as of March 2019 (in million views)Leading Facebook video publishers worldwide 2019, by views
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- User engagement
The most important statistics
- Daily time spent watching video content in the United States in 1st quarter 2019, by screen (in minutes)Time spent watching video content in the U.S. Q1 2019, by screen
- Year-on-year change in watching online video according to internet users in the United States as of November 2018U.S. online video consumption change 2018
- Share of consumers who consider selected video services to be essential in North America as of 2nd half of 2018Video services considered essential by consumers in North America 2018
- Devices used to watch online video in the United States as of November 2018Devices used to watch online video in the U.S. 2018
- Weekly online video access in the United States as of November 2018, by age groupU.S. weekly online video access 2018, by age group
- Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by genderYouTube usage penetration in the United States 2019, by gender
- Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by age groupYouTube usage penetration in the United States 2019, by age group
- Share of adults with a YouTube Live TV subscription in the United States as of January 2019Share of adults who have a YouTube Live TV subscription in the U.S. 2019
- Mobile video
The most important statistics
- Market reach of the most popular mobile app categories in the United States as of June 2019Leading mobile app categories in the United States 2019, by reach
- Most popular mobile music and video apps in the United States as of June 2019, by monthly users (in millions)Most popular entertainment apps in the U.S. 2019, by audience
- Most popular mobile music and video apps in the United States as of June 2019, by reachMost popular entertainment apps in the U.S. 2019, by reach
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by number of downloads Leading iPhone entertainment apps in the U.S. 2019, by downloads
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2019, by revenue
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018U.S. mobile viewer frustrations when streaming mobile video 2018
- Advertising and marketing
The most important statistics
- Share of advertising spending in the United States in 2018, by mediumShare of U.S. ad spend 2018, by medium
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2017-2021
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2019, by content lengthDigital video ad views in the U.S. 2016-2019, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 2nd quarter 2019, by deviceDigital video ad views in the U.S. 2014-2019, by device
- Most popular YouTube brand channels as of July 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2019, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Number of over-the-top (OTT) video viewers in the United States as of July 2019, by provider (in millions)Viewer numbers for selected OTT services in the U.S. 2019
- Leading video subscription services in the United States in 2018, by number of subscribers (in millions)Leading video subscription services in the U.S. 2018, by number of subscribers
- Number of Netflix paying streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2019 (in millions)Number of Netflix paid streaming subscribers in the U.S. 2011-2019
- Number of titles available on Netflix in the United States in 2010 and 2018Number of titles available on Netflix in the U.S. 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content typeNumber of titles available on Netflix in the U.S. 2018, by type
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)Number of Amazon Video subscribers in the U.S. 2017-2023
- Most popular digital original television shows based on audience demand in the United States from July 28 to August 3, 2019 (in million average demand expressions)Most in-demand digital original shows in the U.S. 2019
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital Market Outlook: users of digital video in the U.S. 2015-2021, by age
- Digital Market Outlook: users of digital video in the U.S. 2016, by age & gender
- Latin America: digital video viewer penetration 2017-2022
- Digital video viewer penetration among internet users in the U.S. 2017-2021
- Mexico: digital video viewer penetration 2017-2022
- Brazil: digital video viewer penetration 2017-2022
- Argentina: digital video viewer penetration 2017-2022
- Number of U.S. Millennial digital video viewers 2013-2019
- U.S. Millennial digital video viewer penetration 2013-2019
- Latin America: smartphone video viewer penetration rate 2017-2022
- Argentina: smartphone video viewer penetration rate 2017-2022
- Mexico: smartphone video viewer penetration rate 2017-2022
- Brazil: smartphone video viewer penetration rate 2017-2022
- Number of transactions on digital video platforms in Germany 2007-2013
- Croatia: motivations for watching online videos 2015
- Digital video preferences by genre in the U.S. 2019
- U.S. Baby Boomers: improving video viewing features 2014
- Slovakia: online video viewing accompaniment 2014
- Time spent watching online video in China 2013-2017
- BRIC: online video user engagement 2014
Studies
- Digital video in the U.S. (DMO)
- Digital video market in Germany
- Digital video in the United Kingdom
- IAB 2018 Video Landscape Report
- Left to Your Own Devices - Q1 2018
- Ooyala Global Video Index Q2 2018
- TV is Social - Episode 4
- Home video in the Netherlands
- Ooyala Global Video Index Q3 2017
- Left to Your Own Devices - Q2 2017
- Ooyala Global Video Index Q4 2017
- Ooyala Global Video Index Q1 2018
- Committed
- Video on demand in Europe
- Video on demand in Norway
Statistics on "Online video in the United States"
- Share of internet users who watch online videos 2018, by country
- Daily online video usage in selected countries 2018
- Digital video viewers in the United States 2018-2022
- Digital video penetration in the United States 2013-2021
- YouTube viewers in the United States 2018-2022
- Most popular video streaming and download services in the U.S. Q2 2017-Q4 2018
- U.S. teens: video content consumption 2015-2019, by platform
- U.S. user reach of leading video platforms 2018
- Leading U.S. video properties 2019, by unique viewers
- Most popular U.S. YouTube partner channels 2019, ranked by viewers
- Most viewed YouTube videos of all time 2019
- Leading Facebook video publishers worldwide 2019, by views
- U.S. social media activities 2019, by platform
- Time spent watching video content in the U.S. Q1 2019, by screen
- U.S. online video consumption change 2018
- Video services considered essential by consumers in North America 2018
- Devices used to watch online video in the U.S. 2018
- U.S. weekly online video access 2018, by age group
- YouTube usage penetration in the United States 2019, by gender
- YouTube usage penetration in the United States 2019, by age group
- Share of adults who have a YouTube Live TV subscription in the U.S. 2019
- Share of adults who have a YouTube Live TV subscription in the U.S. 2019, by age
- Weekly YouTube music usage among U.S. population 2014-2019
- U.S. parents letting under-11 children watch YouTube 2018
- Importance of YouTube activities according to U.S. users 2018
- Frequency of encountering false or dangerous YouTube videos in the U.S. 2018
- Frequency of U.S. adults watching vloggers on social media 2018
- Frequency of U.S. adults watching vloggers on social media 2018, by age group
- Leading mobile app categories in the United States 2019, by reach
- Most popular entertainment apps in the U.S. 2019, by audience
- Most popular entertainment apps in the U.S. 2019, by reach
- Leading iPhone entertainment apps in the U.S. 2019, by downloads
- Leading iPhone entertainment apps in the U.S. 2019, by revenue
- U.S. mobile viewer frustrations when streaming mobile video 2018
- Share of U.S. ad spend 2018, by medium
- Digital video advertising spending in the U.S. 2017-2021
- Digital video ad views in the U.S. 2016-2019, by content length
- Digital video ad views in the U.S. 2014-2019, by device
- YouTube: most popular brand channels 2019, by total number of video views
- U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- Most influential digital channels on purchasing decisions in the U.S. 2018
- Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Viewer numbers for selected OTT services in the U.S. 2019
- Leading video subscription services in the U.S. 2018, by number of subscribers
- Number of Netflix paid streaming subscribers in the U.S. 2011-2019
- Number of titles available on Netflix in the U.S. 2018
- Number of titles available on Netflix in the U.S. 2018, by type
- Number of Amazon Video subscribers in the U.S. 2017-2023
- Most in-demand digital original shows in the U.S. 2019
- Most in-demand video streaming services in the U.S. 2019, by share of demand
- Knowledge of the upcoming Disney+ platform in the U.S. 2019
- Knowledge of the upcoming HBO Max platform in the U.S. 2019
- Top disadvantages of SVOD services in 2019
- Digital Market Outlook: users of digital video in the U.S. 2015-2021, by age
- Digital Market Outlook: users of digital video in the U.S. 2016, by age & gender
- Latin America: digital video viewer penetration 2017-2022
- Digital video viewer penetration among internet users in the U.S. 2017-2021
- Mexico: digital video viewer penetration 2017-2022
- Brazil: digital video viewer penetration 2017-2022
- Argentina: digital video viewer penetration 2017-2022
- Number of U.S. Millennial digital video viewers 2013-2019
- U.S. Millennial digital video viewer penetration 2013-2019
- Latin America: smartphone video viewer penetration rate 2017-2022
- Argentina: smartphone video viewer penetration rate 2017-2022
- Mexico: smartphone video viewer penetration rate 2017-2022
- Brazil: smartphone video viewer penetration rate 2017-2022
- Number of transactions on digital video platforms in Germany 2007-2013
- Croatia: motivations for watching online videos 2015
- Digital video preferences by genre in the U.S. 2019
- U.S. Baby Boomers: improving video viewing features 2014
- Slovakia: online video viewing accompaniment 2014
- Time spent watching online video in China 2013-2017
- BRIC: online video user engagement 2014
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