U.S. video-on-demand users by type 2027

The number of streaming video-on-demand viewers in the U.S. is expected to grow from 177.3 million in 2021 to 202.6 million in 2027, with a small decline occurring in 2022 due to higher cancellation rates during the rising inflation. An overview of all Digital Markets can be found here.
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Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)

Characteristic	Pay-per-view	Video downloads	Video streaming
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Release date

November 2022

More information

Region

United States

Survey time period

2017 to 2021

Supplementary notes

* Forecast - data as of November 2022.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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