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Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
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Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
Number of digital video users in the United States from 2016 to 2022, by type (in millions)
The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Number of digital video users in the United States from 2016 to 2022, by type (in millions)
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| TVoD | SVoD | EST | |
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The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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- Release date
- August 2018
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
Source
- Show sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
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Online video in the United States
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Statistics on "Online video in the United States"
- Audiences
The most important statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)Digital video viewers in the United States 2012-2021
- Digital video penetration in the United States from 2013 to 2021Digital video penetration in the United States 2013-2021
- Frequency of internet users in the United States watching online video in 2016United States: online video viewing frequency 2016
- Daily time spent watching video content in the United States in 1st quarter 2018, by screen (in minutes)Time spent watching video content in the U.S. Q1 2018, by screen
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Most popular online video categories in the United States as of February 2017Leading online video categories in the United States 2017
- Platforms and content
The most important statistics
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Most popular YouTube videos based on total global views as of March 2019 (in billions)Most viewed YouTube videos of all time 2019
- Frequency of YouTube use in the United States as of October 2017YouTube usage frequency in the United States 2018
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017Mobile YouTube usage frequency in the United States 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Mobile video
The most important statistics
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)Global mobile phone video viewers 2016-2021
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Most popular mobile music and video apps in the United States as of October 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)Mobile phone video viewers in the United States 2014-2020
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)Tablet video viewers in the United States 2013-2020
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)Daily mobile video viewing volume on Snapchat 2015-2016
- Market reach of the most popular mobile app categories in the United States as of October 2018Leading mobile app categories in the United States 2018, by reach
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads
- Advertising and marketing
The most important statistics
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Online video ad spend worldwide 2015-2017
- Share of advertising spending in the United States in 2018, by mediumShare of U.S. ad spend 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2015-2017
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2017-2021
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017Instagram: monthly video posts by brands 2016-2017
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017Reasons for signing up to SVoD services in the U.S. 2017
- Subscription video on demand (SVoD) revenue worldwide from 2016 to 2022 (in billion U.S. dollars)SVOD revenue worldwide 2016-2022
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)SVOD revenue in the U.S. 2014-2016
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016OTT services preferred in the U.S. 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)Leading video subscription services in the U.S. 2017, by number of subscribers
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2018
- Number of titles available on Netflix in the United States in 2010 and 2018Number of titles available on Netflix in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital video viewer penetration among internet users in the U.S. 2017-2021
- U.S. Millennial digital video viewer penetration 2013-2019
- Number of U.S. Millennial digital video viewers 2013-2019
- Average price of transactions on digital video platforms in Germany from 2008 to 2012
- Consumer spending on digital video in Switzerland 2007-2013
- Hong Kong: motivations for watching online videos 2015
- Singapore: motivations for watching online videos 2015
- Mexico: motivations for watching online videos 2015
- Turkey: motivations for watching online videos 2015
- Croatia: motivations for watching online videos 2015
- Canada: motivations for watching online videos 2015
- Argentina: motivations for watching online videos 2014/15
- Annual growth in number of regular online video viewers Taiwan 2013-2017
- Slovakia: online video viewing accompaniment 2014
- Number of daily online video viewers in Taiwan 2012-2017
- India: monthly number of online videos 2014, by age group
- Malaysia: online video viewing company 2014
Studies
- Digital video in the U.S. (DMO)
- Digital video market in Germany
- Digital video in the United Kingdom
- IAB 2018 Video Landscape Report
- TV is Social - Episode 4
- Home video in the Netherlands
- Ooyala Global Video Index Q4 2017
- Ooyala Global Video Index Q1 2018
- Left to Your Own Devices - Q1 2018
- Committed
- Ooyala Global Video Index Q2 2018
- Ooyala Global Video Index Q2 2017
- Ooyala Global Video Index Q3 2017
- Left to Your Own Devices - Q2 2017
- Video on demand in Europe
Statistics on "Online video in the United States"
- Percentage of internet users who watch online video content on any device as of January 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)
- Digital video penetration in the United States from 2013 to 2021
- Frequency of internet users in the United States watching online video in 2016
- Daily time spent watching video content in the United States in 1st quarter 2018, by screen (in minutes)
- Percentage of internet users in selected countries who watch online video content every day as of January 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Most popular online video categories in the United States as of February 2017
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- Most popular online video content properties in the United States as of June 2017, by user engagement (in billion minutes)
- Most popular online video properties in the United States as of December 2018, ranked by unique viewers (in millions)
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Most popular YouTube partner channels in the United States in December 2018, ranked by unique viewers (in millions)
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of March 2019 (in billions)
- Frequency of YouTube use in the United States as of October 2017
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Number of unique Facebook desktop video viewers in the United States as of December 2017
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Most popular mobile music and video apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile music and video apps in the United States as of October 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)
- Market reach of the most popular mobile app categories in the United States as of October 2018
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in November 2018, by revenue (in million U.S. dollars)
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Share of advertising spending in the United States in 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Most popular YouTube brand channels as of January 2019, ranked by total number of video views (in billions)
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017
- Subscription video on demand (SVoD) revenue worldwide from 2016 to 2022 (in billion U.S. dollars)
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Number of titles available on Netflix in the United States in 2010 and 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Most common type of content viewed on Netflix in the United States as of September 2017
- Number of Amazon Video subscribers in the United States in 2017 and 2023 (in millions)
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States from March 10 to 16, 2019 (in million average demand expressions)
- Digital video viewer penetration rate among internet users in the United States from 2017 to 2021
- Percentage of digital video viewers among Millennial internet users in the United States from 2013 to 2019
- Number of Millennial digital video viewers in the United States from 2013 to 2019 (in millions)
- Digital video - average price for renting and purchasing transactions in Germany from 2008 to 2012 (in euros)
- Consumer spending on digital video in Switzerland from 2007 to 2013 (in million euro)
- Most common motivations for watching online videos in Hong Kong in 2015
- Most common motivations for watching online videos in Singapore in 2015
- Most common motivations for watching online videos in Mexico in 2015
- Most common motivations for watching online videos in Turkey in 2015
- Most common motivations for watching online videos in Croatia in 2015
- Most common motivations for watching online videos in Canada in 2015
- Most common motivations for watching online videos in Argentina in 2014/15
- Annual growth in number of regular online video viewers in Taiwan from 2013 to 2017
- Online video viewing accompaniment in Slovakia in 2014
- Number of daily online video viewers in Taiwan from 2012 to 2017 (in millions)
- Average number of online videos viewed per viewer in India as of July 2014, by age group
- Online video viewing company in Malaysia in 2014
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