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Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type

Number of digital video users in the United States from 2016 to 2022, by type (in millions)

Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Number of digital video users in the United States from 2016 to 2022, by type (in millions)

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The graph illustrates the number of digital video users in the United States from 2016 to 2018, and provides a forecast thereof until 2022, broken down by type. The number of subscription video-on-demand viewers in the U.S. is expected to grow from 144.3 million in 2018 to 151.8 million in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
August 2018
Region
United States
Survey time period
2016 to 2018
Supplementary notes
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
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