U.S. video-on-demand users by type 2027

Over the last two observations, the number of users is forecast to significantly increase in all segments. However, it can be observed that the growth of all five segments slows down in the later stages of the forecast period. Explicitly, the segment Video Downloads (EST) registers the smallest increase in 2027, with a value of 0.2 million users.

Find further statistics on other topics such as a comparison of the revenue change in the United States and a comparison of the number of users in Poland.

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Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions)

Characteristic	Advertising Video-on-Demand (AVOD)	Video Streaming (SVoD)	Pay-per-View (TVoD)	Free ad-supported streaming TV (FAST)	Video Downloads (EST)
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-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
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Release date

January 2024

More information

Region

United States

Survey time period

2017 to 2027

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Video on Demand (VoD) refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and Advertising (AVoD), which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for video-on-demand can also be found in the OTT video market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

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