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Digital Market Outlook: video-on-demand user penetration in the UK 2016-2022, by type

Video-on-demand user penetration rate in the United Kingdom from 2016 to 2022, by type

Digital Market Outlook: video-on-demand user penetration in the UK 2016-2022, by type The graph illustrates the digital video user penetration rate in the United Kingdom in 2016, and provides a forecast thereof until 2022, broken down by type. The digital subscription video-on-demand viewer penetration in the UK is expected to grow from 17.5 percent in 2017 to 21.6 percent in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Video-on-demand user penetration rate in the United Kingdom from 2016 to 2022, by type

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The graph illustrates the digital video user penetration rate in the United Kingdom in 2016, and provides a forecast thereof until 2022, broken down by type. The digital subscription video-on-demand viewer penetration in the UK is expected to grow from 17.5 percent in 2017 to 21.6 percent in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
March 2018
Region
United Kingdom
Survey time period
2017
Supplementary notes
* Estimate.
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
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