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Digital Market Outlook: users of video-on-demand in the UK 2017-2025, by type

Number of video-on-demand users in the United Kingdom (UK) from 2017 to 2025, by type

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Release date

October 2021

Region

United Kingdom

Survey time period

2017 to 2020

Supplementary notes

* Forecast - data as of October 2021.
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.
Data is shown using current exchange rates. The replacement of the 2017 constant exchange rate with current exchange rates was carried out in October 2021.

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Statistics on "Video-on-demand in the United Kingdom (UK)"

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