Feelings about change in the marketing industry according to European marketers 2015

This chart shows how marketing professionals in France, Germany, and the UK evaluated the ongoing change in their industry in 2015. The chart shows that 56 percent of marketers felt challenged by the change in the marketing industry, while 55 percent felt optimistic about it. Up to three adjectives could be chosen in anwering the quesion.

Which of the following adjectives best describes how you feel about the changes happening within the marketing industry today?*

Percentage of respondents
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Source

Release date

June 2015

Region

France, Germany, United Kingdom

Survey time period

March 31 to April 16, 2015

Number of respondents

1,311**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select up to three adjectives ** N (France) = 433, n (UK) = 451, n (Germany) = 427.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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