DMO: home appliances e-commerce users UK 2016, by age and gender

Number of home appliances e-commerce users in the United Kingdom (UK) in 2016, by age group and gender

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Release date

September 2016

Region

United Kingdom

Survey time period

2016

Supplementary notes

* Estimate.

The e-commerce market segment home appliances covers the online sale of long-lived electronic home appliances. These are, for example, large electrical appliances white goods such as washing machines, dishwashers, refrigerators, or washer-dryers. Furthermore, the online sale of coffee machines, espresso machines, food processors, microwaves and vacuum cleaners belong to this market segment. Electronic home appliances can be purchases via a variety of online platforms, including Internet retailers (amazon.com), furniture stores (ikea.com) or from electronic retailers (bestbuy.com).

Further information on methodology can be found here.

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