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Major home appliances - Statistics & Facts

The major household appliances industry, which includes large home appliances such as refrigerators and washing machines, generated global retail sales of more than 240 billion U.S. dollars in 2020. Over the next few years, the market is forecast to show moderate growth after a decrease in sales in 2020 compared to 2019 due to the coronavirus pandemic.

China is the largest market for major household appliances, with unit sales of around 110 million in 2019. Asia has the highest share of global retail sales as a result of high demand in China, followed by Europe and North America.

Major appliances market segments

The major appliance industry is divided into two main product segments; major kitchen appliances and major laundry appliances.
The first category includes large kitchen appliances, such as freezers, refrigerators, and stoves and ovens. Retail sales of major kitchen appliances generated an estimated 84 billion U.S. dollars in revenue in 2020.
The second category – laundry appliances – includes products such as washing machines and dryers. In 2020, the laundry appliances segment had a retail value of more than 66 billion U.S. dollars.

Which companies lead the market?

The companies leading the industry include the U.S.-based Whirlpool, the South Korean multinational giant LG Electronics, the Midea Group from China, the BSH Home Appliances Group in Germany, and the Swedish company Electrolux. Despite the international presence of these leading companies, they all generate a significant portion of their revenue in their home market and are often their country’s most recognized brand. In South Korea, the most purchased washing machine brand is LG Electronics, while in Sweden, Electrolux has the largest share of the market. Overall, close to one in three consumers pays attention to the brand when buying household appliances.

Key figures

The most important key figures provide you with a compact summary of the topic of "Major home appliances" and take you straight to the corresponding statistics.

Market segments

Major companies & brands

Interesting statistics

In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Major home appliances".

Major home appliances

Dossier on the topic

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Major home appliances - Statistics & Facts

The major household appliances industry, which includes large home appliances such as refrigerators and washing machines, generated global retail sales of more than 240 billion U.S. dollars in 2020. Over the next few years, the market is forecast to show moderate growth after a decrease in sales in 2020 compared to 2019 due to the coronavirus pandemic.

China is the largest market for major household appliances, with unit sales of around 110 million in 2019. Asia has the highest share of global retail sales as a result of high demand in China, followed by Europe and North America.

Major appliances market segments

The major appliance industry is divided into two main product segments; major kitchen appliances and major laundry appliances.
The first category includes large kitchen appliances, such as freezers, refrigerators, and stoves and ovens. Retail sales of major kitchen appliances generated an estimated 84 billion U.S. dollars in revenue in 2020.
The second category – laundry appliances – includes products such as washing machines and dryers. In 2020, the laundry appliances segment had a retail value of more than 66 billion U.S. dollars.

Which companies lead the market?

The companies leading the industry include the U.S.-based Whirlpool, the South Korean multinational giant LG Electronics, the Midea Group from China, the BSH Home Appliances Group in Germany, and the Swedish company Electrolux. Despite the international presence of these leading companies, they all generate a significant portion of their revenue in their home market and are often their country’s most recognized brand. In South Korea, the most purchased washing machine brand is LG Electronics, while in Sweden, Electrolux has the largest share of the market. Overall, close to one in three consumers pays attention to the brand when buying household appliances.

Interesting statistics

In the following 5 chapters, you will quickly find the 28 most important statistics relating to "Major home appliances".

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