The statistic presents information on the influence that online media had on the purchase decision among immigrants to Canada in 2014, broken down by product category. According to the findings, 63 percent of new Canadians felt influenced by online media to buy groceries, compared to 43 percent of Canadian born respondents.
Influence of online media on purchase decision among immigrants to Canada in 2014, by product category
respondents identifying themselves with the following ethnicities: Chinese, South Asian, Middle Eastern, European, and Filipino; net scores of all online media
Method of interview
Online survey
Supplementary notes
The source does not provide information on the sample number.
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Yahoo (Canada). (October 30, 2014). Influence of online media on purchase decision among immigrants to Canada in 2014, by product category [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/
Yahoo (Canada). "Influence of online media on purchase decision among immigrants to Canada in 2014, by product category." Chart. October 30, 2014. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/
Yahoo (Canada). (2014). Influence of online media on purchase decision among immigrants to Canada in 2014, by product category. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/
Yahoo (Canada). "Influence of Online Media on Purchase Decision among Immigrants to Canada in 2014, by Product Category." Statista, Statista Inc., 30 Oct 2014, https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/
Yahoo (Canada), Influence of online media on purchase decision among immigrants to Canada in 2014, by product category Statista, https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/ (last visited September 20, 2024)
Influence of online media on purchase decision among immigrants to Canada in 2014, by product category [Graph], Yahoo (Canada), October 30, 2014. [Online]. Available: https://www.statista.com/statistics/481850/immigrants-canada-online-media-purchase-influence-category/