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Purchase decision influence of online media on new Canadians 2014, by category

Published by Statista Research Department, Oct 30, 2014
The statistic presents information on the influence that online media had on the purchase decision among immigrants to Canada in 2014, broken down by product category. According to the findings, 63 percent of new Canadians felt influenced by online media to buy groceries, compared to 43 percent of Canadian born respondents.

Influence of online media on purchase decision among immigrants to Canada in 2014, by product category

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Source

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Release date

October 2014

Region

Canada

Survey time period

October 2014

Special properties

respondents identifying themselves with the following ethnicities: Chinese, South Asian, Middle Eastern, European, and Filipino; net scores of all online media

Method of interview

Online survey

Supplementary notes

The source does not provide information on the sample number.

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