Location where smartphone shoppers research products in the UK 2013-2015

This statistic illustrates the primary location where United Kingdom (UK) smartphone shoppers researched products via smartphone from 2013 to 2015. In 2015, 64 percent of people would research products via smartphone in the comfort of their own homes.

Primary location where United Kingdom (UK) smartphone shoppers researched products via smartphone from 2013 to 2015

At homeOut of home
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Source

Release date

November 2015

Region

United Kingdom

Survey time period

March 2015

Number of respondents

3,000 respondents

Age group

18 years and older

Supplementary notes

People who researched a purchase via smartphone in the past 30 days.

The original question during the survey was: "Where were you when accessing the category information on your smartphone?"

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