In 2021, Procter & Gamble was the largest TV advertiser in Germany, having spent 1.72 billion euros. Ferrero and Amazon followed, with roughly 600 million and 326 million, respectively. L`Oréal and Dr. Oetker round up the top five.
Leading TV advertisers in Germany in 2021, by spending
(in million euros)
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Nielsen. (February 21, 2022). Leading TV advertisers in Germany in 2021, by spending (in million euros) [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. "Leading TV advertisers in Germany in 2021, by spending (in million euros)." Chart. February 21, 2022. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. (2022). Leading TV advertisers in Germany in 2021, by spending (in million euros). Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen. "Leading Tv Advertisers in Germany in 2021, by Spending (in Million Euros)." Statista, Statista Inc., 21 Feb 2022, https://www.statista.com/statistics/503490/tv-advertisers-germany/
Nielsen, Leading TV advertisers in Germany in 2021, by spending (in million euros) Statista, https://www.statista.com/statistics/503490/tv-advertisers-germany/ (last visited October 13, 2024)
Leading TV advertisers in Germany in 2021, by spending (in million euros) [Graph], Nielsen, February 21, 2022. [Online]. Available: https://www.statista.com/statistics/503490/tv-advertisers-germany/