UK: attitudes to actions taken with collected personal data 2015

This statistic displays the findings of a survey on the attitudes towards actions taken with personal data collected online by websites and organizations in the United Kingdom (UK) as of February 2015. During the survey period, it was found that five percent of respondents considered it acceptable for their online personal data to be stored indefinitely.

Which of the following do you think it is acceptable for a company to do with online personal data?*

Characteristic	Share of respondents
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Release date

March 2015

More information

Region

United Kingdom

Survey time period

February 18, 2015 to February 23, 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

UK adults.

Method of interview

Online interview

Supplementary notes

Source adds the following information:
"Data were weighted for each country to be representative of that country by age, gender and region. ComRes is a member of the British Polling Council and abides by its rules."
* Original survey question was phrased as following:
"Q5 Which of the following, if any, do you think it is acceptable for a company to do with online personal data (e.g. websites visited, products looked at or emails sent)?"

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